Favorite of the Day: TAG's Carrot Cake

It’s September—and finally less than 90 degrees—which somehow flips the switch for every American to suddenly crave drinking a Pumpkin Spice Latte while navigating a corn maze in a giant flannel shirt. Don’t worry, I’m guilty of that, too.

Good news: I’m here to tell you there’s more to fall than pumpkin-flavored-everything. Really, all you need is this:

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TAG’s Favorite Carrot Cake.

You might ask, “What is a TAG?” but the correct question isn’t what—it’s who.

TAG (Theodore Alfred Guarasci) is my grandfather, or Papaw as our family knows him. His initials not only serve as the name we give to hostesses at restaurants and to baristas at Starbucks (good luck spelling “Jorie” or “Hodapp” in a hurry), but more importantly they made up the name of TAG Market, his grocery store in Ohio.

What’s important about my grandfather is that the man loves (LOVES) carrot cake. His standards, though, for carrot cake are very high: can’t be too dense, too dry, to carrot-y, too crunchy, too smooth, too sweet, or too spiced. At least, those are the characteristics I’ve gathered from our family’s evaluation of multiple types of carrot cakes, and we like to consider ourselves experts.

It’s no secret that the road to any good Italian’s heart is through their stomach, and carrot cake has an express pass. Just mentioning the words causes a Pavlov’s Dog-type response among the famiglia. Well, except for one member.

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Full transparency: Carrot Cake has always been one of my least favorite cakes to make. Thankfully, I’ve outgrown that opinion and now I enjoy creating the rustic swirls of cream cheese and pecans. But for the longest time, my grandpa would literally ask for one thing—one thing ever!—a carrot cake, and I would dread making it because of the temperamental nature of the soft cream cheese frosting. So I just wouldn’t make it unless it was for a customer. Seriously, I used to groan at the very thought of having to decorate with that stuff because it would just slide of the cake and be an ugly mess.

What I didn’t realize, though, is that ugly mess tastes FANTASTIC.

So I learned how to make a stiffer, workable frosting, and taught myself how to like making carrot cakes. Clearly, they aren’t going out of style any time soon, especially not when you have 76 Italian relatives.

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I’m here to say that I might have been wrong about carrot cake. Though I still don’t understand WHY there are CARROTS in a CAKE, or better yet, WHO came up with that idea(?), I’d like to point out the simple fact that it. tastes. good.

My grandpa-approved carrot cake includes a high ratio of finely shredded carrots and chopped pecans flavored with a cinnamon undertone that seems to refine the aromatic batter. Top the golden orange cake with generous swirls of vanilla cream cheese frosting, and you’ve got yourself breakfast, lunch, and dinner.

At first you think it tastes the best warm from the oven (even without frosting), and then you try it chilled to perfection after the flavors have macerated, and you realize that it just got even better. There’s moisture from the carrots, crunch from the pecans, and silky smooth cream from the frosting. It really has something for everyone.

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If you’re looking to complete your fall menu, carrot cake is the way to go. Don’t take it from me, just as my grandpa. He’ll tell you it’s the best thing you’ll ever eat (that is, if I’m in the mood to make it!).

Good news, now I’m always in the mood to make it. ;)

Happy fall, y’all!

jorie

Favorite of the Day: S’mores Cake

Happy National S’mores Day!

Bless the hearts of all the people I've conversed with in the last week, because I’ve told everyone and their brother that today is National S’mores Day. A little over-enthusiastic, perhaps, but when I’ve had this s’mores cake on my “to-try” list since the beginning of quarantine, you can imagine my excitement as August 10 drew closer and I actually had an excuse to make it.

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Before we get into the breakdown of this decadent S’mores Cake, let me intro a new series of posts designed to make your mouth water and embrace the idea that you can have more than one favorite flavor.

Just ask my mom—every time I come home, I leave some cake in the fridge for my parents. It’s become a running joke that my mom physically cannot pick a favorite Jorie Cakes flavor. When I asked her favorite cake flavor, this was her response:

Chocolate.

Chocolate icing.

Or vanilla icing.

Or mint.

I guess chocolate and chocolate.

Unless you make a different flavor!

But the last Peanut Butter Cup you made was amazing.

Honorable mentions include Strawberry, Georgia Peach, Banana, and Almond, which usually enter the conversation at some point. Clearly, this list is final. Until I make a new flavor (s’mores) and it gets added to said list.

And that is the inspiration for Favorite of the Day! You know, like flavor of the day, but better, because all the flavors are favorites (or else they wouldn’t be on the menu, duh).

Mom & I, 2020; my loyal taste-tester and better advertising than money can buy!

Mom & I, 2020; my loyal taste-tester and better advertising than money can buy!

Alright, so here’s the breakdown of this S’mores Cake Favorite of the Day:

Under rich chocolate cake layers sits a buttery graham cracker crust that offers a crunch just like taking the first bit of a freshly roasted s’more, except better, because, like I said, it has butter.

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Next comes a ring of chocolate fudge buttercream filled with a spoonful of semi-sweet chocolate ganache and a generous dollop of marshmallow cream filling.

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After repeating that whole process with the top cake layer, then comes more fudge buttercream that serves as the base for everyone’s favorite part…

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The chocolate drip. It’s luscious.

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Of course a s’mores cake couldn’t be a s’mores cake without a s’more, or at least a deconstructed s’more. On top of the ganache sits a layer of marshmallow fluff and swirls of chocolate buttercream, then graham cracker pieces, chocolate chips, and toasted mini marshmallows.

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Voila.

This cake is without a doubt worthy of a Favorite of the Day post, even though it’s existed in the Jorie Cakes world for about 3 hours now. I think it may even be better than the original inspiration I saw two months ago.

Now, if you excuse me, I’m going to cut another piece for breakfast (after the first piece I ate for dinner last night), and then maybe roast another mini marshmallow over my Bic lighter.

Until tomorrow’s Favorite!

jorie