3 Updates I've Made for my Palm Beach Cake Company

I’m not in Rome, Georgia anymore!

…and I haven’t been for almost two years.

A large part of my entrepreneurial story is opening and reopening Jorie Cakes four times over the last 14 years. From the midwest to two cities in the rural south, now to the glitz and glamour of south Florida, each market has different wants, needs, and priorities.

Part of the thrill of this side business for me is always learning, pivoting, trying, and growing in order to serve my customers better. My time in Ohio and Georgia, coupled with wise family and a firm faith, formed deep roots in the way I do business — led first by values and always with a desire to do the right thing, which will always be the case regardless of location.

After moving to Palm Beach, it felt a little like I was thrown into the world’s largest melting pot of entrepreneurs and expert party-throwers. I love it.

But I had to up my game if I wanted to compete.

So I did, and am constantly making subtle upgrades and branding clarifications to try to position myself in this thriving market (on another note, it seems like everyone here has a side hustle, which is amazing!).

I recently posted a video showing off my three latest upgrades for my Palm Beach County clients. You can view it here — and it’s honestly probably more entertaining than reading this article!

Three Upgrades I’ve Made for my Palm Beach Cake Company

1. Instead of using cardboard circles under my cakes, I now use what’s called a cake drum. It’s a beautiful, clean white color and sits about a half inch thick, making it easier for transportation. Plus, it adds a bit of drama to the cake design (and we always love that).

2. Luxury Packaging - I nearly drive myself crazy scrolling through the depths of Amazon to find the right packaging for all of my products. I moved up from the economical cardboard bakery boxes to extra tall, glossy boxes with a window. The economy boxes served me well, but the Palm Beach market is all about first impressions. A little tulle ribbon and a business card makes these cakes worthy of entering any luxury space, even if it’s just a quick walk through a crowded restaurant to then throw the box away. The look is worth it.

3. A little something extra goes a long way. I really try to pull out all the stops for each of my orders. I made a gender reveal cake (for twins!) and knew the couple was picking it up and going directly to the beach at sunset for their private reveal. I included two gold forks and printed the results from their doctor’s email and tied them to the box.

For birthdays, I love adding a good candle. For everything else, I try to keep some cookies or little treats on hand as a small thank you to my customers. A little really does go a long way, and sometimes it gives my customers the chance to try something they might not necessarily order.

These are just the three most forward-facing changes I’ve made. I love the challenge of always finding ways to improve my brand, try new things, and get to know my customers on a deeper level. It’s always a privilege to be a part of your most important days, and I want to help you make them count.

Until next time!

xoxo

jorie

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PS - do you love my new branding photos as much as I do? Check out https://ekfamilyphotography.com for your next family photos. 🩷

FAQ #3: What should I order?

FAQ #2: So what should I order, cakes or cupcakes?

It’s wedding season, friends! Especially if you’re almost 23 and a recent college grad living in the South. Weddings all around! And with weddings, come wedding cakes. And now wedding cupcakes.

One of the conversations I have the most with my wedding/event-planning customers centers around deciding on the perfect balance of cakes and cupcakes, and which one better suits their vision.

Often times, the answer is both.

A gorgeous 3-tiered cake and dozens of minis, August 2019. One of my forever favorites!

Here’s what you should consider when deciding on your order:

• Cupcakes offer convenience, flavor options, and, well, fun! They’re a great way to supplement serving sizes and offer flavors for everyone. You don’t need to cut, plate, or serve them, which makes them about the easiest party desserts around.

• Cakes are showstoppers. They start conversations, can be customized to the nth degree, and will likely be remembered long after the event. Bonus points if your guests ask, “that’s a cake?!”.

Graduation cake and minis, May 2020. The perfect combination!

If we were sitting at a tasting right now and you asked my advice for your wedding, birthday, office party, etc., I’d tell you this: order both. Yeah, sounds a little over the top. But you’ll thank me later!

The convenience of cupcakes is unbeatable, but sometimes the presentation can leave a little to be desired. Don’t get me wrong, a cupcake table done right is exquisite. However, it takes lots of cake stands, vases of flowers, and bunched up table clothes to make the display come to life. I mean, have you ever seen any of the displays they make on cupcake wars?! Those things are works of art in themselves, and those carpenters are the real winners in my book.

A cupcake display, May 2020.

Where cupcakes might lack a little luster, that’s where cakes, um, take the cake (pun intended). They’re their own centerpieces. You simply can’t have a cake cutting at your wedding without a cake! It doesn’t need to be an 8-tier waterfall cake with 200 gumpaste roses on a moving platform to be a statement, either. A 6” cake with a rustic buttercream texture and a fresh flower does the trick. Cakes give your eye a resting place on a dessert table. They’re the glue that brings everything else together.

Wedding cake table, June 2015. Quite a big statement!

So here’s why this world needs cakes and cupcakes: customization and convenience. Just think, we’re all driven by these values. We shouldn’t have to settle for one or the other. And, heck, if we want to try 7 different flavors of cupcakes, we should have that option.

My second wedding cake table, October 2014. I’ve learned a lot about tablescapes since then, but for a 17-year-old, I think it’s pretty good!

Thus far in my baking career, I’ve done 12 weddings (the first one when I was 15), and 10 of those have been a mix of a cake and cupcakes. Some couples only wanted cupcakes! Which just shows us the power of convenience paired with our industry’s obsession with the bite-size cakes.

But please, don’t do that!

Get a cake too!

If only for the sake of appeasing your baker (me) and for the cake-in-each-others’-faces picture that will sit in a frame on your desk forever. Order a cake with your cupcakes!

If you’re feeling even more dainty and petite, order mini cupcakes. And order a lot of them. Because—not to point any fingers—most men tend to eat them in one bite, and usually eat a minimum of 3. So plan on ordering about 2 per person.

One last cake & cupcake table, September 2019. Stunning with that mirror in the back!

At the end of the day, if I’m going to have dessert, nothing beats a piece of cake (see my post about my favorite cake for an example). However, I’ll never turn down a cupcake— I’ll just make it into a sandwich before I eat it (you know, like I wrote about here!).

Next time you’re torn between ordering a cake or cupcakes, either order both or call me. I have a lot of opinions on this topic, and I’m happy to share anything that will bring your vision to life.

Talk Soon!

jorie

**Given the covid-19 circumstances, cupcakes may be your best bet. Single-serve, wrapped, and easy to package. However, never underestimate the celebratory power of a slice of cake!

The Right Way to Eat a Cupcake

Are you ready for your life to change for the better?

I present to you: The Cupcake Sandwich.

If you already know about this—or better yet, you do it—congratulations! You might be considered a foodie.

So here’s the thing. This is important to me as a baker and to you as a consumer, because this method exponentially increases everyone’s enjoyment of these bites of cake. It’s no secret that I love cupcakes and think they’re a great party solution, but when it comes to eating them, that can be a different story. I’m not always a fan of a giant mound of cake under a giant mound of frosting.

You could get away with just taking a bite the traditional way, but that only works if you’ve got a really moist cake and a very spreadable frosting. Otherwise, you’re left with a ratio that’s completely uneven and not that pleasant.

Case in point.

I’d choose the right cupcake every time. It’s like a hand-held piece of cake: frosting sandwiched between two layers of cupcake, you get both in every bite, and you don’t even need a fork!

Here’s how you do it (I know, it’s pretty self-explanatory, but I have more pictures of these stunning Red Velvet Cupcakes to show off, so I’ll take you through the process):

Start with your cupcake. Your beautifully wrapped, perfectly swirled cupcake.

Then unwrap it. But save that wrapper!

Gently lift the cupcake out of the liner, and use your hands (yeah, classy) to separate the actual cake in two. At this point, sometimes I’ll throw the bottom half away. We all know I’m all about the buttercream anyway.

Now all you have to do is set the bottom half of the cake on top of the frosting swirl, and you’ve got your cupcake sandwich!

I do have to warn you that if the frosting is soft, it’s liable to squish out the back (side note: squish is not a word I like to associate with cake, but in this instance, there’s no substitute). If this happens while you’re digging into your newly-made, hand-held piece of cake, just use your wrapper as a little plate. Problem solved.

Enjoy, cupcake lovers!

jorie

What's Your Why?

Dear Friends,

I write to you today not to discuss cake, but to unpack the “why” behind it. To let you know why I do what I do, why Jorie Cakes exists, and why it matters to you.

I’ll introduce my why using two of my most favorite books—both of which I read during the pandemic. At first glance, they’re total opposites.

The first is about a retired Navy SEAL, one of the world’s most elite athletes, and the second is a series of blog posts from a former cake business owner about how to run a sweet food company, and they couldn’t be more similar.

Wait, similar? How?

You don’t have to read too far to understand the ultimate message from each author is about knowing your “why” before life gets tough. Then, when you want to throw in the towel, instead you rise.

David Goggins, AKA one of my life heroes and quite frankly one of the toughest you-know-what’s this earth has ever seen, lives in his discomfort zone. Enduring three hell weeks during SEAL training certainly requires knowing your why inside and out, otherwise no one would ever attempt it.

Goggins goes on to run multiple Ultra Marathons (many of which 100+ miles each), and says, “In the most painful time in my entire life I saw the most beauty of my life...because I knew I wasn’t gonna quit.” He knows his why.

Another potential life hero of mine (I’m still finishing her book and listening to her podcast!) is Michelle Green, former cake business owner and an expert on all things cake, life, and mental health. Her mantra—and therefore message to her readers—is “your business, your rules.”

And darn it, she’s right!

She’s also right about a customer-centric business. Being in charge isn’t a good reason to be in business. Serving customers, however, might be better.

Whether you’re running an Ultra Marathon or making your 75th sugar flower of the day, you must know your why. Let’s hope I never find myself in the Ultra Marathon situation, and if I do, I must have a dang good reason to be there.

Knowing your why seems extra imperative right now in what seems like the heat of battle—for me, for you, for every business owner, citizen, friend, neighbor, teacher, human. We all have different whys, but we all bring value to the world.

While I’ve been off in happy cake land decorating, photographing, and serving joy, I’ve also been having conversations surrounding the brokenness in our country with some very close friends. These conversations involved a lot more listening than talking, and resulted in a whole lot of thinking. Each conversation pointed to a need for love, a desire to belong, and a yearning for purpose.

I think it’s important that I clarify the why behind Jorie Cakes, since my business and I are one and the same, and I believe I have a God-given calling that extends beyond the walls of my kitchen.

Jorie Cakes exists to bring you joy, primarily by serving you awesome cake. But that’s not the only way.

Sometimes joy looks like cutting your first slice of cake as a married couple in front of friends and family.

Sometimes joy is receiving a surprise box of cupcakes in the middle of a pandemic.

And sometimes joy is the simple fact of knowing someone cares.

I care, without condition.

And I do my best caring when there’s buttercream frosting involved.

The concept of knowing your why isn’t new, in fact I could probably recite Simon Sinek’s most-watched TED line-by-line about knowing your why. *Bonus points if you read this blog post AND watch this video!

It is my goal to continue doing business with wonderful people who believe there’s good in the world, who make others feel loved, and who spread joy in their own gifted ways.

I am hopeful for a time when all of our joy endlessly abounds; when all of our differences are celebrated; when we all come together over a really great slice of cake.

Until then, let us all remember we have important whys, we have reasons for joy, and we all have the power to leave everyone we meet feeling loved.

So, what’s your why?

With heartfelt gratitude to my customers—who are my why,

jorie

Is This Real Life?

The Pitch. The PITCH! Where do I start?

Two of the most inspiring nights of my whole life have to do with Berry College’s Pitch Competition. Last year I competed as a junior, and the prize money significantly changed the course of Jorie Cakes.

This year, as a senior, I competed (virtually) with eight of Berry’s finest student entrepreneurs for cash prizes totaling $27,000. These students, who are now friends—they’re simply amazing!

These are all the finalists—from 3D printers to wedding veil makers to college football recruiters, the gang’s all here!

Throughout the semester most of us attended weekly workshops to prepare for the PITCH. Listening to ideas develop from simple concepts into 6-figure projections is something special. We left for spring break in February with clear direction to move forward with each of our business plans.

And then, COVID happened.

And we all had to pivot.

And for me, that meant pretty much starting from ground zero. My plan to create a physical bakery space for people to come together—yeah, that doesn’t really work when we all have to stay six feet apart.

Then, this Stay Celebrating campaign happened with the intention of raising brand awareness and ultimately giving people a reason to smile in such a hopeless time. The response was incredible! Not only was it fun to film, edit, and post baking videos, but people loved it! So there it was: the idea to take my kitchen online.

An online kitchen isn’t exactly a new concept. If I personally spend time on social media, it’s usually to watch videos of my baking heroes being all cute and bubbly and inviting on their mega-instagram-influencer platforms (if you need some inspo, check out I Am Baker and Cake By Courtney, they don’t disappoint!).

While watching these videos, however, recreating the beautiful cakes and pastries in their videos seems unattainable even for me, and I’m no novice in the kitchen. That’s where this idea of live virtual baking classes came from.

Just think, how many times have you watched a food video online, thought, “wow, I’m going to try that!” and then never did. No matter the barrier, you didn’t do it.

Well, have I got the solution for you! Rather than typing it all out on here, I’ll let you watch for yourself:

So, when will I see you in class? ;)

That video is a result of the ten-page business plan each finalist submitted. When I tell you I put hours of work into this, I really mean hours, which then turned into days, and then into weeks. I don’t think I’ve sat at my laptop for a longer amount of time than for preparing for this pitch…and I’m a fourth-year college student.

The work was worth it. Without a doubt.

But if you think I did all this on my own, you’re simply crazy; or, you just think I’m a genius. Which is flattering, but, sadly, inaccurate.

This leads me to the Thank-You portion of this blog post. To everyone who’s supported Jorie Cakes, you are the reason it’s still growing! As I said in a frantic Instagram story last night after the winners were announced,

“I just really can’t describe the feeling that comes with somebody believing in something that you put your heart and soul into.”

This is definitely my heart and soul. With that, I’d like to extend thank-you’s to the following people:

• My parents, who put up with me for the last 5 weeks as I became entirely consumed with work (but they got to taste-test in the process, so I don’t think it was that bad).

• My roommates, Emma and Eveline, who are my sounding boards for new ideas and my voices of reason during cupcake drama, because they really don’t have a choice since they live with me.

• Berry College, for its entrepreneurial mindset and limitless support of students’ dreams.

• The Campbell School of Business and the Center for Student Entrepreneurial and Enterprise Development, specifically Kevin Renshler, for answering many phone calls when I had no idea how to calculate market segmentations.

• The PITCH Donors, whose generosity led to nine students’ ideas turning into reality.

• The PITCH Judges, who’s own entrepreneurial spirits challenge me to think through every aspect of the business, and who see potential in Jorie Cakes—wow.

• All viewers, whose support is unmatched. You all—friends, neighbors, relatives, customers—are the most rewarding part of this whole business!

In the coming weeks, I’ll graduate from college in an end to a seemingly perfect four years of life. However, as one door closes, another one opens; and I’m taking this running start as a little nudge from the Lord that He’ll get me where I'm supposed to be. I have a feeling that place, wherever it is, will include a lot of cake. For that, I can’t help but look ahead with the utmost joy and excitement.

I’m looking forward to baking with you soon!

jorie

Finding Your Hope

To be honest, I have no idea why God’s given me the ability to bake cakes (other than it’s fun and I like to eat them). Twelve-year-old Jorie had no real plans to scale her hobby into a small business and (hopefully) a career.

I just know that no one has ever not smiled when I’ve brought them a cupcake, and that shared joy is what propels this whole thing forward.

So today, I want to use this cake-baking platform I’ve been given to offer encouragement the two best ways I know how: faith and cake!

Easter is one of my favorite days of the whole year. And it couldn’t come at a better time this year.

I don’t believe in coincidences. Things can’t just happen, you know? There has to be something bigger. SomeONE bigger. There has to be.

And there is.

With this post, it is not my intent to preach at you, to bait-and-switch you into a conversion through a blog post under a cake picture, or to claim that everything is sunshine and rainbows.

Seeing as one of my personal core values is belief—a fundamental, complete, and confident trust in the good of God, others, and myself—my intent with this post is to simply offer hope. I want to share the same encouragement that has kept my hope alive over the past few weeks when it was very tempting to give it all up to the world’s circumstances.

Three of the most powerful words over the course of human history: He is Risen.

At a time when everyone wanted answers, and there were none, He rose.

At a time when death had conquered all, He rose.

At a time when all hope seemed lost, He rose.

Maybe I’m so in search of hope that I’ve abandoned all human logic and rationality in pursuit of the heart of Jesus. Or maybe I’m just scared to live a life without it, hopeless. Either way, the hope of Christ is something I desire for every single person to experience. Because with that hope comes comfort during the unknown, peace during the storm, and strength during the battle.

“Jesus told her, ‘I am the resurrection and the life. Anyone who believes in me will live, even after dying. Everyone who lives in me and believes in me will never ever die. Do you believe this?’” - John 11:25-26

Friends, as Easter approaches, I pray you find your hope. I pray you find your hope from the only source that carries the weight of eternity, that shines the brightest light in the midst of the darkest night, that searches every mountain and every valley until every soul knows its overwhelming joy.

I pray you find a reason to celebrate. To be grateful. To recognize the good happening all around.

We are all looking for joy.

We are all yearning for new life.

We are all in need of hope

It’s up to you where you place your hope. But right now, here on earth, we seem to be running out of options. We’ve been reduced to the bare minimum—no sporting events, no concerts, no school, and in many cases, no work. We’ve been forced to think about what’s really important. Who is really important. And I believe that to be a beautiful thing.

So, where is your hope? And where would you like it to be? I urge you to put it at the foot of the Cross.

And if that sounds absolutely crazy, and it kinda does, then I urge you to try it, and see what happens. Because chances are, God will pick it up and turn it into something bigger than you can ask or imagine.

I’ll leave you with Forever, a song that illustrates the mighty power of the crucifixion & resurrection of Jesus. When God moves, He moves BIG.

One more thing I’ll leave you with—a challenge to make something that inspires hope. Doesn’t have to be anything fancy, or elaborate, or even creative. Just take some time to bake some hope and spread some joy. That’s what I did with this petite little watercolor Risen Cake!

Cheers & Love,

jorie

“The ground began to shake
The stone was rolled away
His perfect love could not be overcome
Now death where is your sting
Our resurrected King has rendered you defeated”

— Forever, Kari Jobe

Oh, and what’s a blog post without a baby picture? A waste of a blog post, obviously.

Fun fact: I cried after that bunny moved. Never really been much of an animal person.

Berry What?!

Berry College—like the fruit—is where I had my sights set. And *spoiler* it’s the name that’s about to be on my diploma this spring! 

Jorie, circa 1998, ready for an All-American lifestyle (read ‘til the end to see why this American flag picture is relevant!).

Remember that 27-minute phone call I had with the golf coach in the last post? I think you need to know the backstory, because it’s wild. That is all.

In the fall of 2015 (during my senior year of high school), Coach was driving the women’s team to their tournament in Destin, Florida, when my initial email came through on his phone. He miraculously had a player in the van from Ohio, so he showed her my email. She didn’t know me directly, but sent my name to her former teammate who was still in high school in Ohio. Turns out, we’d been paired together in a tournament that summer. Talk about a small world.

Jorie + Mom, 2020. We’d end up making thirteen (13) trips back and forth from Ohio to Georgia between college-shopping and home-buying. Needless to say, we make a pretty good travel pair. And we’re pretty good at finding random beaches to visit everywhere we go.

That kind of sounds like one of those “my sister’s-cousin’s-neighbor’s-great-granddaughter knows-a-guy-who-knows-a-guy” stories, and that’s actually not too far from the truth. The chances of the Berry College golf team having a player from Ohio were slim-to-none, but there she sat in the van, about to help me out tremendously.

After a decent recommendation from that teammate-of-a-teammate, the next week Coach Farrer drove 9 hours to watch me play a few holes in the state championships, and the next weekend I visited Berry for the first time with my mom.

At this point it really wasn’t that long ago that I thought Berry College was a tenant in a strip mall along I-75 in a forgotten middle-of-America zip code. As my first step on campus revealed, Berry was, in fact, not a strip mall, but…

THE MOST BEAUTIFUL PLACE I’D EVER SEEN.

I mean, it has a castle. Come on.

Coach proceeded to spend 8 hours showing my mom and I around campus—the castle, the water wheel, mountain campus, the chapel, the gym, both golf courses and practice facilities, the dining hall, and a little bit of Rome community. There was nothing I didn’t love, and the thought of spending four years in this fairytale setting made it reallyyyy hard to finish out the next few months of high school, and in the dead of winter nonetheless.

Berry College. Need I say more? Except for the fact that yes, those are people canoeing in the reflection pond.

This time the 10-hour trip through farmland and cornfields back to Ohio didn’t seem as long. My mom and I left campus with a little more hope than the previous trips, and our heads spinning with the excitement of finding my home at Berry. We could see our years of planning finally coming together during a time when we really started to question everything we were giving up for a little sunshine and a few rounds of golf.

I regularly joke about my parents following me to college because—who does that?! But when you look at the situation as a whole, God aligned every part of the process that made the decision almost a no-brainer. I was an only child with parents nearing retirement, with no siblings, or even pets, to hold us in Ohio. The weather really was a driving factor, and once all of us got on board with the thought of southern living, everything seemed to fall into place, but not without a lot of prayer and too many setbacks to count. We may be a family of three, but I think we’re a family of three hoarders. Literally. U-Haul almost ran out of moving trucks for all our stuff (and that was after 26 SUV loads of stuff donated to the thrift store).

Please, no judgments.

You may be wondering what this all has to do with baking cakes. Well, without me, there are no cakes to be baked. So basically I’ve roped you into reading my whole life story. But if you’ve made it this far—congratulations, by the way—you’re probably not going to stop now. Especially when I tell you I ran a bakery out of a college dorm room (which I wouldn’t recommend for many reasons, but hey, you can’t re-write history).

In summary, I found where I wanted to go to school, was offered a spot on the golf team, and had narrowed our home-buying radius significantly to a three-hour circle around Mount Berry, Georgia. 

You’ll want to stay tuned to hear about the tiny little town we settled in. Let’s just say it may be the polar opposite of the lifestyle we’d grown accustomed to in Ohio. But there’s no doubt it encompasses the heart of southern hospitality.  It’s definitely not lacking in the pickup truck, cowboy boot, or American flag categories either (maybe my patriotic baby picture foreshadowed all this?).Before I publish the next part of the story, I encourage you to watch this music video of “Redneck Yacht Club” to get an idea of my family’s current living situation. Just know that it’s spot on, and we absolutely love it.

See y’all next time!

jorie

Bird Lady Adventures

So you probably think I graduated from high school, opened a bakery storefront in a quaint southern town, and am making a killer profit right about now.

Jorie & Grandpa, circa 2001, probably making the infamous Buckwheat Pancakes I so dearly despised as a 4-year-old (love you, grandpa, but why you made me eat buckwheat pancakes is beyond me).

Wrong. Very wrong. Though that would have been a dream come true, a lot of other factors were involved. Namely, remember those horrid winters I mentioned a while ago? Yeah, never living through one of those again, or at least for the next four years. Take the desire to move anywhere south of the Mason-Dixon Line and the advice from my parents to get a college degree because, “What if you’re thirty and never want to bake another cake again? Then what do you fall back on?”, and you have a very good point. Plus, I wanted to fulfill my goal to play college golf. 

So, college it was. 

Now this part of the story really isn’t made up. If you need an example of God’s handiwork in modern times, keep reading…

“Mom, Dad, I’m not staying in Ohio after I graduate. I’m going south. You can come visit me, or you can come with me, but I’m getting out of this place,” said twelve-year-old me. 

Yeah, right. What parents are going to listen to their only kid, let alone actually go along with her idea?

For the record: I’m keenly aware of the “Only-Child Syndrome.” It’s a real thing. And I praise God daily for giving me parents who worked tirelessly to make sure no one could tell I’m an only child (I still don’t like sharing, but at least I know how to do it!). 

As you may know, my parents listened to me. Clearly, I didn’t fully think through my ultimatum, because they actually came with me to college.

Okay, so maybe they didn’t actually follow me to college, but it makes for a great story. At one point it was suggested that my mom get a job in Rome. On campus. Like where I live. And occasionally she still threatens me with that proposal. Basically, I just gave the three of us an excuse to escape the eight months of snow that made us all miserable.

After we decided that we were all packing up and moving, we started counting down our move by winters— “only five more of these until we’re gone!”  And for those next five winters, we entertained ourselves on Zillow looking up houses anywhere from Alabama to North Carolina. 

Just to add in another major life event, I still had to find somewhere to go to college, and wherever that would be would decide (relatively) where we would buy a house. My search was rather slim, knowing I wanted a smaller, private Christian school where I had a shot at playing on the golf team. Shouldn’t be too difficult, I thought, which was a rather naive thought considering we had absolutely no idea where to look, or how to call coaches, or what schools even existed that fit all of my criteria. Oh, and throw in finding a house within three hours of that unknown school *and* my parents retiring and leaving the house my grandpa built…should be a piece of cake! 

Hyperventilating yet? Because I most definitely was.

Yeah, it was a piece of cake alright. One of those hockey-puck-grit-cakes I used to make. But, if there’s one thing I learned: never doubt God. He’s literally the only explanation for how all those moving parts worked—and worked successfully—to get us to Georgia.

Everyone asks, “how did you find Berry College from Dublin, Ohio?” Because in Dublin, Berry College sounded like one of those chain universities in a strip mall parking lot. So, here’s the answer to that question that requires a little imagination and a lot of faith:

My smart grandparents, who live half the year in Ohio and the colder half in Florida, happened to be on vacation in Pennsylvania. This isn’t relative to the story, but I think it should be known that they were on a bird-watching trip. If you know my golf-playing, grocery-store-owning, practical-minded grandpa, you know this probably wasn’t his idea (considering he hates birds), but he agreed to go anyway. Nonetheless, they were on a quest to find the Roseate Spoonbill, or something like that.

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Please enjoy the above gallery of pictures with my grandpa and I! Eight pictures don’t nearly do justice to the impact he’s had on my life, my golf game (still working on the three-putting thing), and my business.

In the lobby of their bed and breakfast, they met a lady who, to this day, we’re not entirely sure actually exists. She pulled a chair up to their breakfast table (there’s always one of those people at those kind of places) and started making conversation.

Because of my recent local celebrity baker status, the subject naturally turned to me (or maybe because I had visited 12 schools, liked none of them, and was frantically trying to find a place to go after graduation; but I like to think the conversation turned to me because I’m a celebrity). “Our granddaughter really wants to play college golf in the south, but she’s not having much luck finding a school,” they explained.

The frail, middle-aged woman urged them to pass along the name Berry College. It’s a school in Rome, Georgia, that is globally known for its nest of bald eagles.

Jorie & Coach, May 2018 at the DIII Women’s Golf National Championships. A sneak peek of why Berry is the best decision I ever made—or, rather, how Berry is the best decision ever made for me.

How fitting.

Berry College, you ask? Like the fruit? Yes, that one! My chances of playing college golf were quickly shrinking, so out of curiosity and a little desperation, I called the coach at Berry College and talked to him for 27 minutes on the phone. If you know me, you know that one phone call minute feels like 3 regular minutes, and actually enjoying a phone call is a modern-day miracle. I hung up, knowing I’d go there, without ever having seen the campus or the school’s website come up in any of my hundreds of Google searches. 

I’ll leave you wondering about where the bird lady adventures lead, and how this all connects to my passion for baking. I promise, it’ll all come together! But I’m telling you, there’s no other explanation for my travels besides the Good Lord Himself pulling it together. I mean, who would’ve thought I’d end up at Berry College—and love it, by the way!

Talk soon!
jorie

The Story Continues: Chef in Training

Hello Again!

If you came back to read this post, you must be okay with the fact that I’m a Cupcake Camp dropout, and for that, I thank you!

Jorie, circa 2000, proudly holding my very own gingerbread house. Disclaimer: I will continue using baby pictures because my self-esteem is not ready for pictures of 12-14 year-old Jorie to hit the internet (braces and glasses were not my look).

Anyway, let’s pick up where we left off, shall we?

I believe I just revealed that I dropped out of Cupcake Camp.

I mean really, you can’t expect me, a savvy twelve-year-old with purpose and discipline, to return to that barbarian cupcake camp ridden with who-knows-what kind of diseases. Sigh. Square one, again. 

That fall after my failed attempt at summer camp my mom came across cake decorating classes at the local craft store. She called to sign my same friend and I up for redemption. Unbeknownst to us, we had to be sixteen to take the class by ourselves. Problem solved, Mom’s coming too!

We trudge through the Ohio snow to arrive at the first class of “Buttercream Basics.” Little did we know that Betty Crocker herself would be our instructor. Okay, may not actually Betty, but Miss Sandy was pushing 85 and had never gone a day without wearing an apron; though she could make a mean buttercream rose in her sleep. After four weeks of Miss Sandy’s strict frosting bootcamp, we all knew how to make a round cake with a rainbow and clowns on it. Pure elegance. 

We received our Buttercream Basics diplomas (except for my friend, who hated the class, and everything related to cake decorating, and decided to hang up her apron. FYI—she is very talented in other areas!), and that was that. 

Except, aha! THIS could be how I make my money! 

After all, I did love the decorating and took to it easily. With a little practice, I’d be off and running in no time, right?

Have you ever taken a bite of sand?

Jorie, 2013, proudly standing behind the very first wedding cake I ever made. I was 15, and was so very close to exiting that very awkward stage of life (see note above).

That was my starting point for a from-scratch vanilla cake recipe. That little bit of practice I thought I’d need turned into many months of recipe testing with many failed attempts and many dollars spent on wasted ingredients. You’d be surprised how many “Light and Fluffy White Cake” and “Best Vanilla Cupcake” recipes result in gritty hockey pucks better used as paperweights or adhesive paste than delicate desserts. 

I paused on the cake testing at the gentle urge of my parents who were tired of trying terrible samples and pretending they “weren’t that bad.” In the meantime, a little frosting recipe testing could pass the time until we were ready to brave the cake arena yet again. 

The buttercream recipe I was taught in cupcake class was made from, how do you say it—lard. Yeah, that white slimy stuff that comes in the giant Crisco cans that we’re 98% sure comes from unpleasant animal parts. (In my opinion, that shouldn’t classify as buttercream. You know, since it’s not butter. Though I suppose if they marketed it as lardcream, no one would willingly partake.) The lard alone was a turnoff, but the fact that my mom’s entire kitchen and everything in it was coated with a hefty layer of shortening didn’t help its cause. Gross. 

Upon further research with a hint of a miracle, I learned that American-style buttercream omits the lard. Woohoo! Leave it to America to commit to 100% butter. Thank you for your service, Ms. Paula Deen. One trip to Sam’s Club and 25 pounds of butter and powdered sugar later, I found my recipe, and haven’t turned back since. 

The infamous Salted Caramel Cupcake that looked amazing, but literally tasted like a mouthful of sand, circa 2012.

I won’t bore you with the rest of the recipe testing stories, but just know that my salted caramel cupcakes have improved roughly 9000% since my first attempt (which I served on a family vacation where everyone politely found the trash can after one bite. Sorry, Guarasci’s and Bruning’s). 

Here I’ll leave you, wondering if my family ever lets me bake for them again (hint: they did, reluctantly).

Thanks for reading!

Cheers!
jorie

Yes, I'm a Cupcake Camp Dropout...

Well Hello, There!

Jorie, circa 1998. As you can tell, I’ve always had a deep love for cake.

If you’ve made it to this page, you must want to know the *real* reason I started Jorie Cakes. I can’t make it up, I really can’t. It’s my hope that you’ll find as much joy reading as I do writing—and enticing you with dreamy cake pictures—throughout my ten-years-and-counting cake story. 

Before we dive in to twelve-year-old Jorie, here are the bullet points of who I am now, though lacking details such as my love for trees and my strict diet comprised of the pairing of chocolate and peanut butter.

I am:

Jorie, circa September 2019, in the cake-baking off-season.

• A Dublin, Ohio, native who’s now found her way out of the brutal winters to sunny Atlanta, GA

• A 22-year-old senior at Berry College in Rome, GA (check it out!)

• A member of the Berry Women’s Golf Team, my other life passion, as you can see

• An only child (I’ll forgive you if you don’t want to read after this point, I know only children are the worst)

• A Christian, whose life is fully dependent on the grace I constantly receive from God (because I’m totally incapable of anything on my own, trust me)

• A self-proclaimed foodie & Food Network addict, with the occasional Say Yes to the Dress marathon

• An avid yogi, grocery store aficionado, and research junkie (there’s so much to learn!)

That’s me in a nutshell. Now we can get on to the story you really came here for. Sit back, flip on Food Network in the background, and scroll through the first installment of my story. Enjoy!

Summer, 2009:

I was twelve. A very mature twelve, but nonetheless a kid in search of a job. I have no idea what I so desperately wanted money for (Littlest Pet Shop? American Girl Dolls? A trip to the mall with my middle school friends?), but I found myself in search of an income. 

The logical solution? Babysitting *shivers*. Okay, it can’t be that bad. Oh, it was bad. At least the one time I tried it, it was bad. If I had any say-so in the matter, I would never again willingly find myself in charge of someone else’s kids, no matter how good the pay was. Scratch that off the list. Back to square one. What else can a twelve-year-old do? No babysitting, definitely no dog or cat sitting (tried that, too), and not old enough for a big-girl job. 

My first little cupcake army, circa 2011, NOT made at Cupcake Camp. *Also shot this photo on an iPod touch, because that’s what middle schoolers did.

Here we go—Cupcake Summer Camp! 

Sounded like a blast. And a blast it was—for all the wrong reasons. That summer, a friend invited me to cupcake camp at our local, successful bakery. Coming from a big Italian family, I’d always been a natural in the kitchen. My mom taught me how to use a butcher knife to cut my after-preschool apples at the age of four when I refused to use the inefficient plastic kiddy knives. 

Anyway, here we are at cupcake camp, the oldest campers in what seemed like a glorified daycare center in the back room of this bakery. Everything was going great. I cracked my singular egg into the bowl and returned to my seat. 

Then, the horror. 

The little girl next to me, who clearly lacked any sort of sanitary common sense or public decency, took her hands that were previously, um, in a place they shouldn’t have been, AND STUCK THEM IN THE BATTER. Gasp! Yes, she took her hands out of her drawers, put them in the batter, LICKED THEM, and PUT THEM BACK IN THE BATTER! 

*faints*

It’s true, and it’s a wonder I ever returned to the kitchen after that episode. As I, a self-proclaimed stress-cleaner and perpetual hand-washer, watched in sheer terror, I tightened my apron and willed myself to finish out the day. Upon returning home, my parents oohed and ahhed over my bakery case-worthy cupcakes but were stopped in their tracks when I yelled across the driveway, “DON’T EAT THOSE!” to my dad as he had a cupcake halfway to his mouth. I explained the tragedy that had ensued only hours earlier, and the cupcakes promptly found their new home in the garbage.

That was day one. I’d tell you about days 2-5, but I wasn’t there for those. I’m sure they were great.

I guess this makes me a Cupcake Camp dropout. You know, maybe babysitting wasn’t so bad after all…

Thanks for reading! Check back to see how I overcame the horrors of Cupcake Camp, or subscribe below to have it delivered straight to your inbox.

Cheers!
jorie